Italian ceramics in 2018

The Italian ceramic industry consists of 228 companies with a total 2018 turnover of more than 7 billion euros and over 28,000 employees.
Italian tiles manufactured in Italy generated sales of 5.4 billion euros while exports accounted for 4.5 billion euros

Ceramic tiles produced in Italy

In 2018 there were a total of 137 ceramic tile manufacturers operating in Italy with a workforce of 19,692 employees (+0.9%, 177 more than the previous year). Production totalled 415 million square metres (-1.6%) and sales 410.1 million square metres (-2.8%). Italian sales totalled 82.4 million square metres, down 1.6% year-on-year and still less than half of pre-crisis levels, while exports dropped to 327.7 million square metres (-3.1%). This brought the total turnover of ceramic companies operating in Italy to 5.4 billion euros (-3.0%), consisting of 4.5 billion euros from exports (-3.3%, 85% of turnover) and 834 million euros from domestic sales.
In 2018 investments totalled 508.2 million euros (9.4% of annual turnover), bringing total investments over the past five years to more than 2 billion euros. Contributing factors include the Industry 4.0 tax incentives which were exploited effectively by companies in the sector, improvements in competitiveness deriving from the use of more advanced technologies, modernisation of factories and production lines and the consequent improved confidence in the sector’s prospects.

International production on the part of Italian companies

In 2018 there were a total of 16 Italian-controlled companies operating outside Italy. Owned by 9 Italian ceramic groups, these companies employed 3,151 people and produced 86 million square metres of tiles. Total turnover amounted to 858.9 million euros (-0.4%), consisting of 483.2 million euros from operations in Europe (+2.8% to a 56.3% share) and the rest from sales in North America (375.7 million euros). Around 80% of total turnover was generated by sales in the same market where the factories are located.